3 “Must Knows” Before Building Your First Squeeze Page
- May 31, 2016
- Posted by: Chris Daigle
- Category: Conversion Lab
Want to know which page on your website is the most important for your online business?
Let me give you a hint…it’s not your homepage!
That’s where most online businesses go wrong…they set up a fancy home page with their service offering, nice logos, high quality pictures, but they forget to do the thing that matters most…
Getting their readers to sign up with their email address!
When someone first visits your page, they just want to know what you’re all about. They want to see if you’re a right fit for their needs and see if you can offer a solution for their problem.
Once they decide that you can help them, they have to find a way to contact you.
This is where most people get sloppy and lose customers. They put up email address and a phone number…hoping the customer takes time out of their busy schedule to get in touch with you.
You’re making THEM do all the work!
This will kill your sales, because once the person closes the browser, you’re no longer in their mind. They have a million other things vying for their attention.
Don’t wait for them to come back to your page…get their email address and reach out to them first.
That’s where a squeeze page comes in!
A squeeze page is simply another page where you can redirect your readers, instead of sending them to your blog or your contact page.
It’s great for two reasons:
- Lets you collect emails from your readers so that you can stay in touch with them
- Provide value before you decide to offer them your product
Here’s how powerful a squeeze page can be for your business…
A company called Conversion Rate Experts generated $1,000,000 for Moz with just one landing page that collected emails.
The power of an effective Squeeze Page
Now, you don’t have to start generating $1 million/year to be a successful online business, but it’s important to remember just how powerful a squeeze page.
Let’s look at what a great squeeze page looks like.
Take Tim Ferriss’ website for example…
If you’re not sure who Tim Ferriss is, you’ve either been hiding under a rock for the past few years or have been completely disconnected from the internet.
Tim is one of the most popular authors/online marketers/angel investors out there. Dude does a LOT of stuff.
If you were type out “Tim Ferriss” on Google, this is what you’d see…
The first three results directs you to his blog, podcast or his About page. It takes you to his content…and not his homepage, because he wants to deliver value first.
It’s just a short description of his podcast. Nothing fancy. You can listen to them for free, read the blog posts and see if he resonates with you.
So how did Tim get 1 million subscribers on his email list…if he hasn’t even ASKED for your email yet?
Well…whenever Tim decides to do a guest post, at the end of his article, he puts a link that redirects you to a page that looks like this…
Voila…A Squeeze Page!
This page is designed to collect emails and it’s very effective for three reasons…
- He redirects you to this page AFTER he has already provided massive value. He asks his readers for their email address and tells them that he can provide even more value.
- He shows you exactly what you’ll get once you enter your email (50 pages from his book, apps he uses, etc).
- It lets him track how many people entered their email address and test headlines, offer or the call to action.
How to build your own Squeeze Page that converts
There are three things you need know to make a great squeeze page that converts.
No, i’m not talking about fancy graphics, or a great logo (despite what Tim uses above). People signed up to his list before he had any of that.
Tim knew what makes a great squeeze page and he leveraged that to get 1 million subscribers.
And I’m going to show you EXACTLY how he did it!
1) Create a headline your readers care about
You have to start by knowing your audience…
What do they like? What are their challenges? Why would they come to your site?
Tim knows exactly who his Ideal Clients are…
- They’re male entrepreneurs from the ages of 25-45
- They work in the tech startup industry and have a very demanding job or they’re looking to start their own business on the side
- They struggle to find the time to finish their “to do list”
That’s very specific. He didn’t try to help everyone.
And that’s exactly how you need to narrow it down to really speak to your audience on your squeeze page.
Let’s take a look at his headline.
Tim knows that his readers are struggling to get through their “To Do List”. They’re having trouble being productive because they keep getting distracted by emails, text messages, apps, etc.
They’re always thinking about this problem…it’s always on their mind.
This headline makes them think…
“How would my life be different if they could 10X their per hour output?”
It makes them curious and creates a sense of urgency.
For entrepreneurs, being productive is a HUGE deal. Busy people want to do more with their time because they know that the success of their business depends on it…
Notice how Tim doesn’t says what would you do if you could be more productive…he says 10X per hour output.
10X is an exact number…and nothing vague like “Be more productive today”…which does nothing for his audience.
This immediately makes him stand out from the rest of the crowd in the self help genre because the word “productive” is too vague and everyone uses it. It doesn’t paint a vivid picture in the minds of the readers, so he knew he had to find a way to stand out.
Now let’s take a look at his sub headline…
This is spot on! One of the problems with the self help industry is that there is too much information.
There are TONS of stuff on being productive, waking up early, reading this and meditation that…
Just TOO MUCH.
He knows that his readers don’t have time to sort through all the information themselves to figure out which ones are good. So he’s offering the fundamentals which he knows will deliver results.
2) Create compelling benefits
Once you know your audience, this part becomes much easier.
This is where you tell them what you have to offer. This is a chance for you to help you readers.
Here’s what Tim will provide for his readers if they sign up…
If you’re not familiar with Tim’s work, he has written a book called the Four Hour Work Week. Sounds scammy…I know but it’s actually full of great information.
The book was so successful that ended up in the New York Times and Wall Street Journal best seller list constantly for a few years after publication. Since the book did so well, he knows that he can easily get visitors to sign up by giving away a few chapters for free.
On top of that, he gives personal productivity hacks that he uses in his daily life.
That’s VALUABLE information.
Your readers will want to have the knowledge you have…that’s why they’re reading your stuff. They want to know how you became an “expert” in the topic and how they can use your knowledge to improve their lives.
If you can provide them with the hacks you use, they’ll LOVE it.
This creates a sense of exclusivity because you’re only giving away your best information to them. Not their friends, not their family, not everyone on the internet…just them.
This makes them feel special. It’s a secret that you’re sharing only with them.
One thing you don’t want to do is post a list of 10 pages of hacks and tricks because that’s just too much information for the visitors to digest when they land on the squeeze page.
Tim decided to give away free chapters and the productivity hacks as a teaser…just to get them interested. Over time, you can send them emails and deliver more value.
For your online business, find out what your readers want. If you’re a health coach, give away some of your healthy recipes as an ebook.
Or maybe, you could try telling your readers to sign up free weekly work workout program that you use.
But don’t do both…
Give it to them in chunks. Don’t make them read a whole page full of stuff before you ask them for their email…keep it short and right to the point…your squeeze page isn’t a blog post. Just mention some of the benefits they’ll receive if they use your material.
Take Basecamp for example…they’re a Software As A Service(SaaS) company based out of Chicago and they have over 100,000 users for their product.
When the decided to A/B test their squeeze page and add short benefits that were to the point…instead of a page full of cute pictures, videos, graphics and text…
The results shocked them!
102.5% increase in conversion!
The new design made it easy for readers to scan through the page, and decide based on just a few benefits if Basecamp was right for them.
3) Ask for their email
If you really believe in your material, your readers will want to hear more from you. They want more information from you, always. They want more secrets, more hacks, more everything.
And email is the best way to deliver that information. It goes to one of the most sacred places in their lives…their inbox!
Let’s take a look at what Tim did to get 1 million subscribers…
Notice how he didn’t say “Here’s a free ebook” or “Do you want to hear more?”.
He told his readers that this is what he can do for you…so if they want to hear more, enter your email.
That’s power. That’s authority.
And you can only ethically do this if you stand behind your material 100%.
Avoid asking for their phone number, their mailing address or their date of birth. That’s too much information for a visitor to provide to a complete stranger.
Tim understands this and knows that he as to build trust first…which is why he starts by sending out his best material.
Also, you must have an opt in box for them to put in their email address and a call to action button, just like this…
The button doesn’t even have to say “GET ACCESS”, you could write it any way you want…but you want to keep it similar to the language your readers use.
A better option here would have been “Send me FREE stuff” or “Send me the email”.
Keep the conversation fun and playful.
And you can do this too…even if you don’t have chapters from a book to give out.
Let’s say you’re a career coach…you could offer a free one hour consultation, and your call to action button could say “Sign up for for FREE consultation”.
If you’re a business consultant, you could do a 30 minute phone call, you say “I want my FREE phone call”.
There are millions of options but the key thing to remember is that you want to reduce any objection the reader has for not signing up.
Time for you to get started
Now that you know what makes a great squeeze page, it’s time for you to get started.
Register for FREE for this week’s masterclass, where we will reveal our latest findings as well as our best proven tips for creating and optimizing your squeeze pages. We’ll walk you through the exact steps on how to set up and optimize your Squeeze Page and start collecting emails and growing your subscriber list.