A Beginner’s Guide to writing the perfect Pre Sales Page
- June 7, 2016
- Posted by: Chris Daigle
- Category: Conversion Lab
One of the things I REALLY love most about marketing (especially online marketing) is …
You can influence a client to buy from you before they even land on your sales page.
This doesn’t require you to be scammy or sleazy…
You simply have to show that you understand their problem better than they can explain it to themselves.
Your clients are no different…they just want to be heard.
Think about the last time someone genuinely listened to you when you shared the problems you were having…
The person listening wasn’t trying to make a quick buck, but was sincere and sympathized with you.
Then, they decided to gave you a tip for free on how you can solve your problem and told you to go try it out.
If you got quick results using just their free tip…imagine the impact the paid product would have on your life.
Would you buy a paid product from that person?
Of course you would…because you can TRUST this person. You know that their product isn’t just some hype…it can actually deliver.
This is the power of a Pre Sales PageI
The purpose of this page is that it…
- Lets you provide value before trying to sell a product…at which point the price a mere triviality
- Lets you address some of the objections the readers might have to buying your product (price, effectiveness, etc)
- Gets the prospect in the right frame of mind before they decide whether or not to purchase your product
What Every Pre Sales Page Should Have
The Pre Sales page has a simple outline.
First, you have to address the problem your readers are having. But, it can’t be just a problem they think about once every 4 months…it has be a burning problem, where they need a solution NOW!
Second, you have to show them there is a solution to their problem. You can use results that you’ve personally had or videos and testimonials from other clients s, to prove that your product will deliver on its promises.
Third, you have to provide a link to the solution…which takes them to a sales page of your product.
A Pre Sales Page doesn’t even have to be just a page that your clients s go through before getting to the sales page…it can be a blog post that links to the product, an email sequence or a webinar.
As long as you can provide the 3 benefits listed above, you can deliver it to your clients in any way you want.
Let’s take a look at an example of a blog post that serves as a great Pre Sales page…
Blog Post As A Pre Sales Page
John is a fitness expert and author of Engineering the Alpha who runs an online business that has 150,290 subscribers…that’s a LOT of people who listen to what he has to say. The dude knows his stuff when it comes to working out!
In this example John decides to promote a product that his friend Dave Dellanave is releasing about deadlifts.
John could just send an email to his readers that says…
“Hey, my friend Dave is coming out with a fitness product. It works. BUY IT!”
But that wouldn’t sell a single unit!
The readers want to know how this product will help them. They want to know what’s in it for them.
So John crafts a compelling story and relates it to a problem that anyone (including himself) has had at one point in their life…
He uses this knowledge to create a title for his blog post called…
Notice how the headline doesn’t mention anything about selling…he simply plans on talking about how he suffered from back pain and what he did to fix it.
That’s it…nothing more. John is just looking to provide value.
Instead of talking about back pain from sleeping on the wrong type of mattress, or sitting on a bad chair…he talks about back pain in a way his readers – who are mostly fitness enthusiasts – can relate to…
Back pain from deadlifts!
Even though deadlifts can seem like a risky exercise, he explains exactly why everyone SHOULD do them…
Then he decides to create a hook in the story…
He couldn’t do deadlifts at all…because he hurt his back.
This shocks his readers. Here’s a fitness expert who seemingly knows a lot about working out, admitting that he hurt himself by not doing an exercise properly.
If John – an expert at strength training – can get hurt from doing deadlifts, what does this mean for the rest of us? Can this happen to us too?
The readers need an answer…
They want to continue doing deadlifts but want to know how they avoid making the same mistake he did.
John starts to vividly describe the pain and the steps to recovery. He tells the reader how much weight he was using, what exact nature of the injury, the tests he did to diagnose the injury and the treatments he used to reduce pain!
This is all valuable information for his readers…he’s telling them exactly what caused that injury!
His readers want to know the correct way of doing deadlifts. That’s when John decides to introduce the product…
He mentions how his friend David is an expert at deadlifts.
Instead of just saying “Dave is JACKED…listen to him”, he builds credibility by talking about the fact that Dave holds the world record in deadlifts…pulling 605lbs off the floor while weighing only 202lbs.
That’s impressive…even his readers will think so. This guy clearly knows what he’s doing.
To prove his point even further, he posts a video of David lifting 650 lbs…
Here’s where John gets into the real value delivering…
He writes at great lengths about exactly what he learned from David. He talks about posture, how much weight he used…and a TON of other details.
It’s important to note that John didn’t mention the price of the product once!
Price doesn’t matter in a Pre Sales Page…that’s not what it’s for.
He talks about what’s in the product, who this product is for and the results he himself has seen from using this program.
Now that’s how you write a Pre Sales Page!
How You Can Build Your Own Pre Sales Page
A Pre Sales can be effective even if you don’t have a product to sell.
Let’s say you provide SEO Consulting Services. If you can write a blog post with a case study on how a company in your industry can rank higher in Google, you’re providing value!
To learn more, register for FREE for this week’s masterclass, where we will reveal our latest findings as well as our best proven tips for creating and optimizing your Pre Sales page. We’ll walk you through the exact steps on how to set up and optimize your Pre Sales Page that converts.