404 Server Code – The 404 or Not Found error message is a standard response code indicating that the client was able to communicate with a given server, but the server could not find what was requested.
A/B Testing – A method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
Above the Fold – The section of a Web page that is visible without scrolling.
Ad (Advertisement) – An Advertisement is a paid message. The advertiser pays the website owner for publishing the ad.
Ad Blocking – The blocking of Web advertisements, typically the image in graphical Web advertisements.
AdCenter – Bing Ads powers paid search results on Microsoft’s Bing, Yahoo! (as of November 2010), and other sites within its network. Bing Ads was formally known as Microsoft adCenter and is now the second largest paid search provider in the United States.
Ad Clicks – Often also referred to as “Ad Click Through”. It just means how many times your ad was clicked.
Ad Copy – The actual text in an advertisement that aims to get your prospective customer’s attention and get you more clicks and sales.
Ad Group – The term Ad Group might have to do with any form of grouping advertisements but has a special meaning in relation to Google AdWords campaigns and the respective PPC-advertising models on other search engines.
Ad Impression – This denotes the number of times an ad appeared on a user screen.
Ad Space – The space on a Web page available for advertisements.
Ad Tracker – A tool or software that you can use to track and measure the ROI (Return On Investment) of your marketing methods.
Add URL – The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
AdSense – A program by Google that you can use to add advertisements to your websites and make money when visitors to your websites click on the posted advertisements.
AdSense Arbitrage – AdSense Arbitrage would be generating traffic to one’s AdSense website via PPC advertising with lower Cost Per Click (CPC) compared to the Earning Per Click on one of the AdSense ads on one’s website.
Advertisers – People or businesses that place advertisements on publishers’ sites to promote their product or service with the intention to get sales or visits.
Advertising Network – A group of websites where one advertiser controls all or a portion of the ads for all sites.
AdWords – A pay-per-click advertising program by Google that you can use to advertise your website and products, and only pay when your advertisement is clicked on.
Affiliate – Someone who gets paid a commission or reward for referring a paying customer to a merchant’s site.
Affiliate Commission – The percentage of the sales price that the affiliate earns if a customer purchases a product via his affiliate link.
Affiliate Directory – A categorized listing of affiliate programs.
Affiliate Forum – An online community where visitors may read and post topics related to affiliate marketing.
Affiliate Fraud – Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Affiliate Link – An unique link which serves two purposes: 1) It directs a potential customer to the sales page of a product or service or 2) By the specific structure of the link the tracking system on the sales website can assign the customer to the affiliate to whom the link belongs and credit him with the affiliate commission should the visitor buy
Affiliate Link Hijacking – A method of depriving an affiliate of the commission which should be rightfully his.
Affiliate Manager – A person responsible for managing an online affiliate program for an affiliate merchant.
Affiliate Marketing – A type of internet marketing in which you partner with other websites, individuals, or companies to send traffic to your site. You will typically pay on a Cost per Action (CPA) or Cost per Click (CPC) basis.
Affiliate Merchant – The advertiser in an affiliate marketing relationship.
Affiliate Network – A value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
Affiliate Program – When a merchant intends to increase sales of his product by letting affiliates promote it, he starts an Affiliate Program. This means he provides ability for everyone interested to join as an affiliate, promote the product and earn commissions for the sales he generates.
Affiliate Software – Software that provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
AIDA – The acronym for the four essential ingredients of good sales copy which are: Attention, Interest, Desire and Action in exactly that sequence.
Alexia – One of the many smaller Internet search engines that rates other websites on the Internet based on their popularity.
Algorithm – The term search engines use for the formulae they use to determine the rankings of your Natural Listings. Search engines will periodically send a Spider through your website to view all its information. Their programs then analyze this and other data to value your site and fix whether or not, and how high or low pages on your site will appears on various searches.
ALT Tags – HTML tags used to describe website graphics by displaying a block of text when moused-over.
ALT Text – A HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.
Analytics– Also known as Web Metrics. Analytics refers to collection of data about a website and its users. Analytics programs typically give performance data on clicks, time, pages viewed, website paths, and a variety of other information.
Anchor Text – The clickable words of a hypertext link; they will appear as the underlined blue part in standard Web design.
Animated GIF – A graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images.
Anonymous FTP – An option in FTP that allows users to download files without having to establish an account.
Apache – An open source web server software. Apache is found primarily on Unix-based operating systems, but is also available for Windows and other platforms.
Application Service Provider – Provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one fixed, upfront price.
Article – As far as Internet marketing is concerned an Article is a text document published on websites or article directories with information to a specific topic.
Article Directory – A website which lists and supplies articles sorted in different categories. The articles are written by various authors who only need to register for free with the Article Directory site and then as members can submit their texts.
Article Marketing – A type of advertising whereby you submit articles to article directories and include your resource box, so that you can generate free traffic to your website and increase your site’s page rank.
ASP Hosting – Web hosting that supports Active Server Pages, a server-side scripting environment from Microsoft.
Astroturfing – The process of creating fake grassroots campaigns. Astroturfing is often used specifically regarding review sites like Google Places, Yelp, Judy’s Book and more. These fake reviews can be positive reviews for your own company or slander against your competitors.
Autoresponder – A program that automatically responds via email to people who sign up for your newsletters, e-courses, e-zine, etc.
B2C – Business that sells products or provides services to the end-user consumers.
Back-end Offer – To offer another product/service to a customer who has already purchased from you. This way taking advantage of the already existing business relationship and trust between buyer and seller.
Backlinks– Links from other websites pointing to any particular page on your site. Search engines use backlinks to judge a site’s credibility; if a site links to you, the reasoning goes; it is in effect vouching for your authority on a particular subject.
Baidu– Serving primarily China, Baidu is the largest non-US based search engine in the world (although it was started in the United States). Sites can be optimized for Baidu and they offer their own paid search service.
Banned – When pages are removed from a search engine’s index specifically because the search engine has deemed them to be violating their guidelines.
Bandwidth – The amount of space allotted to you by your hosting service to be used by visitors to your website. Each visitor to your website uses a number of bytes when they open your webpage, and each month, you only get a fixed number of bytes.
Banner Ad – Picture advertisement placed on websites, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).
Banner Blindness – The tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.
Banner Exchange – Network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Barter – To exchange goods or services directly without the use of money.
Basic Resell Rights – These rights allow you to sell the product you purchased to others but those that bought this product from you are not allowed to sell it.
Beyond the Banner – Online advertising not involving standard GIF- and JPEG-format banner ads.
Bing – Microsoft’s search engine, which replaced live.com in June 2009.
Black Hat SEO – These Search Engine Optimization, or SEO, tactics are (attempted) ways of tricking the Search Engines to get better rankings for a website.
Blacklist – Internet Service Providers (ISPs) collect lists of domains or single email addresses. Entries on these lists are suspected to have distributed spam mails. Mails either are not delivered at all or only with delay or they are delivered into a special spam folder where the recipient can collect them if he wants.
Blog – Short for Web log, a form of online journaling which involves frequent, chronological publication and personal thoughts and web links.
Blog and Ping – Ping is a little program used in computer networks. It is applied to establish if other network computers are online and the connection working. It works by sending a signal from one computer to another and records the time the target computer needs to respond as an indicator for the accessibility. A similar program can be effectively used to automatically notify other websites, especially search engines, whenever a blog is updated with a new post.
Blogger – 1) a person who publishes content on the web using a blog 2) a blog service powered by Google.com
Blogosphere – The community of blogs and everything else related to them.
Blogroll – A section of a blog page that contains a list of links to recommended blog sites.
Bookmark – A link stored in a Web browser for future reference.
Bookmarking – Social bookmarking is a new way to advertise your website by adding a link to your website at social bookmarking sites where people will be able to see them.
Bounce Rate – In web analytics, the percentage of visitors who leave after viewing a single page. In email marketing, the percentage of emails in a campaign that is undeliverable.
Brand Stacking – Multiple page one listings from a single domain.
Branding – There are two marketing definitions for Branding: 1) The process of developing one’s company or product into a brand that more and more people automatically connect with a certain, preferably positive image, experience and expectation, 2) Branding an e-book means that buyers or recipients (if the e-book was given away as a gift) of the book are granted and make use of the right to place their own affiliate link(s) in the book.
Broad Match – Broad Match is a little known advanced match option in the setup of a Google AdWords campaign. The “Match”-settings determine for which search phrases an ad will be displayed. Broad Match means your ad would be considered as relevant for several possible variations
Broken Link – A Broken Link is a link that is not valid anymore as a click on it doesn’t lead to the intended URL but to a 404 error page (page cannot be found). This can happen because of a typo in the HTML code of the target URL or because the page you intend to link to has moved or doesn’t exist (anymore).
Bum Marketing – A marketing method coined by Travis Sago that uses article marketing to promote affiliate links and sites. You basically choose an affiliate product, your affiliate link, write articles to promote it, and then submit the articles.
Burstable Bandwidth – A hosting option that allows sites to use the available network capacity to handle periods of peak usage.
Business Hosting – Web hosting geared towards the mission-critical functions demanded by business-class customers.
Business Plan – A series of steps listing all your goals and what you need to do to achieve success in your business.
Button Ad – A graphical advertising unit, smaller than a banner ad.
Buzzword – A trendy word or phrase that is used more to impress than explain.
Call To Action (CTA) – The part of a marketing message that attempts to persuade a person to perform a desired action.
Campaign – All the work involved with promoting and advertising a particular website, product, or service.
Camtasia – A popular video-making software that is especially useful for making screen capture videos to show you what you are doing on your computer.
Captcha – “Completely Automated Public Turing test to tell Computers and Humans Apart”; a challenge-response testing system; typically an image that contains a series of ambiguated characters that the reader must re-type in a given field.
Cascading Style Sheet (CSS) – Commonly used to style webpages instead of HTML.
Categories – Words or phrases used to organize blog posts and other pieces of information, such as albums for photos. Categories are generally broader than tags and used in instances when there will generally be multiple posts or other data points per category.
ccTLD – “Country-code” TLD‘s showing what country a site is focused on or based in.
Claim – That part of a sales letter where you give your potential customer some sort of a promise what the offered product or service will do for him if he buys it, what problem it will solve for him, how it will make his life easier and more successful.
Classified Ad – A form of advertising which, in its offline form, is particularly common in newspapers. A Classified Ad (also sometimes referred to in the shortened form Classified) mostly consists of a short text. In Internet Classifieds you sometimes have a picture in print media very seldom. Classified Ads exist since there are newspapers and they still have value for an Internet marketer as it is one of the cheaper methods to promote a product.
Clickbank – One of the most popular online marketplaces that focuses on and sell digital products such as e-books and software; you can also get affiliate links to these products to promote them and make money.
Click Fraud – A term relating to PPC advertisements. Anytime a click on an ad does not occur out of an honest interest in the ad’s offer but out of some other intention one can speak of Click Fraud (except for unintentional, erroneous clicks). The advertiser is left with a bill for clicks which gave him no chance to make a sale in the first place.
Click-Through – The process of clicking through an online advertisement to the advertiser’s destination.
Click-Through Rate (CTR) – The average number of click-throughs per hundred impressions, expressed as a percentage.
Cloaking – Showing a search engine spider or bot one version of a Web page and a different version to the end user.
Colocated Hosting – When one party houses their web server(s) at another company’s location for Internet connectivity.
Comment Spam – Irrelevant comments posted to a blog for the sole purpose of dropping a link to the spammer’s website.
Content – What you can see when you load a website in your Internet browser and what makes you either stay on the website or leave right away, depending on the fact if it is relevant to what you were looking for, informative and useful.
Content Delivery System (CDN) – A system of geographically distributed servers designed to accelerate the delivery of web pages and files by routing user requests to the server that’s in the best position to serve them.
Content Management System (CMS) – Content Management Systems allow website owners to make text and picture changes to their websites without specialized programming knowledge of software like Adobe Dreamweaver or Microsoft FrontPage.
Content Network – Each major search engine offers a form of content network within its paid search interface, typically referred to as content networks, although Google just renamed their content network the Google Display Network.
Content Spinner – A program which is supposed to automatically generate content for a website so that you don’t have to write it yourself or need to hire an expensive ghost writer.
Content Tags – HTML tags which define the essence of the content contained within them and readable by search spiders. These include Header and Alt Tags.
ContentLink™ – A ContentLink™ is part of Kontera’s (a provider of advertising services) in-text advertising system and for a website publisher provides the possibility to earn money by including content relevant advertisements on his website.
Contextual Advertising – A method of serving advertisements based on the content (i.e., overall context or theme) of a web page.
Conversion Rate (CTR) – The percentage of visitors who take a desired action.
Cookie – Information stored on a user’s computer by a Web site so preferences are remembered on future requests.
Copyright – Denotes a set of regulations how to treat the original idea of someone expressed in a written work, a graphic design, picture or photograph, or any other form in which a communication of an idea can be performed. Copyright is supposed to protect one’s own creation from being copied without authorization.
Copywriter – A person with writing skills who writes sales or ad copy for other people as a professional.
Copywriting – The use of words and text to promote a person, business or product is commonly used for advertisements and other marketing materials to persuade the reader to act (e.g. to buy a product).
Co-Registration – One of several possible ways to gain subscribers to one’s mailing list. It works like this: A visitor opts-in on a squeeze page to some newsletter list. After he hit the subscribe-button he is directed to a thank-you page where additional offers to subscribe to other newsletter are presented. The webmaster of the squeeze page has a cooperation with other marketers who either pay him per subscriber/lead or they have agreed on some other form of exchange like in turn present his subscription offer on their thank-you pages.
Cost per Action (CPA) – An online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
CPA Network – ACPA campaign consists of an advertiser and a publisher. A CPA Network is the intermediary which connects the advertiser with one or many publishers.
Cost per Click (CPC) – The amount of money you have to pay whenever someone clicks on your advertisements, links, or text when you use an ad-buying program.
Cost per Impression (CPM) – Refers to advertising bought on the basis of impressions. You agree to pay a set cost for every 1,000 impressions your ad receives.
Cost per Lead (CPL) – Online advertising payment model in which payment is based on the number of qualifying leads generated.
Coupon Code – A method of offering selected customers a bonus in form of a discounted sales price as an incentive to buy a product /service.
CPanel – It is the control panel of your website provided by web hosting services that enables you to login and manage your files as well as other information related to your website.
Crawler – Component of a search engine that gathers listings by automatically “crawling” the Web. A search engine’s crawler (also known as a Spider or robot) follows links to Web Pages. It makes copies of those pages and stores them in a search engine’s index.
Customer Acquisition Cost – The cost associated with acquiring a new customer.
Customer Relationship Management (CRM) – Software solutions that help enterprise businesses manage customer relationships in an organized way.
Data Transfer – The total amount of outbound traffic from a website (excluding email), typically measured in gigabytes (GB).
Day Parting – Day parting refers to serving ads at different times of the day and days of the week, or even changing bids or copy / creative at different times.
Delisting – When pages or whole websites are removed from a search engine’s index. This may happen because, but not necessarily, they have been banned.
Dedicated Hosting – Hosting option whereby the host provides and is responsible for the equipment, dedicating an entire server to the client’s website.
Dedicated IP – An IP address dedicated to a single website.
Deep Linking – Linking to a web page other than a site’s home page.
Description Tag – An HTML tag which provides a brief description of your site that search engines can understand. A description tag should contain the main keywords of the page it is describing in a short summary.
Deep Linking – Linking to a webpage other than a site’s home page.
Direct Linking – It means placing a link for an affiliate program in an advertisement, article, or some other form of advertisement leading visitors to the merchant’s site.
Direct Marketing – A branch of general marketing which stresses the direct contact to individual customers with an advertisement or promotional action and the tracking of their responses.
Directories – A type of search engine where business listings are gathered through submissions, information pulled from data aggregators (e.g. Acxiom), or a combination of the two. Websites are often reviewed and placed in a relevant category.
Disintermediation – The elimination of intermediaries in the supply chain, also referred to as “cutting out the middlemen.”
Domain Name – It is the name of your website and is made up of a series of alphanumeric strings separated by periods.
Domain Name Monitoring – Watching domains across various extensions. Some companies offer to do this for, say a .com site by checking the same domain name in .net, .org, .eu, etc.
Doorway Domain – A domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
Doorway Page – A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Double Opt-in – If people opt-in on a squeeze page they subscribe to a marketer’s or company’s mailing list and thereby specifically grant this marketer or company permission to send them marketing emails. As this is a very delicate subject in the age of omnipresent spam mails, marketers easily get accused of spamming even if the recipient of their message has opted-in, but then maybe has forgotten or has changed his mind.
Dropshipping – A way of selling goods whereby the product is shipped to the customer directly by the wholesale company, not the retailer.
Duplicate Content –Means that the exact article, report or text can be found also on other websites.
Earnings per Click (EPC)– 1) If an affiliate product or CPA (cost per action) offer is promoted by PPC advertisement, the EPC is calculated by dividing the total earnings by the number of clicks for any given time period. The resulting figure is used to measure the performance of the offer. 2) For an AdSense site owner, or any similar form of publishing PPC ads on a website like Yahoo Publisher Network, Kontera, eBay, AdContext etc., EPC means simply how much he earns when a visitor clicks on one of the ads on his site.
EBay– An Internet company that provides an online auction platform where normal people and businesses buy and sell almost any imaginable product or service.
eCommerce – The ability to purchase online. eCommerce also goes by other super-snazzy names like etail.
e-Course – A series of online lessons or e-mails that teaches or provides you with information on a specific topic. In other words, it’s a course that is conducted over the Internet.
eCPM – effective cost per thousand impressions (technically, “effective cost per mille”).
EdgeRank – The algorithm Facebook uses to rank business / brand pages, groups, celebrity pages or individual accounts to determine which posts from those accounts will appear in the Newsfeed of users connected to those pages and profiles (or pages and profiles tagged in the posts).
Ego Keyword – A keyword an individual or organization feels it must rank for in either or both natural listings or paid search results regardless of cost and Return on Investment.
Email – The transmission of computer-based messages over telecommunication technology.
Email Campaign System –Email campaign systems allow organizations to send out emails to their email lists with a standard look and feel. Features often include the ability to segment lists.
Email Marketing – A form of marketing whereby you use email to send sales letters and newsletters to your subscribers/customer to promote a service or product.
Email Spam – Unwanted, unsolicited email.
Embedded Match – Embedded Match is a little known advanced match option in the setup of a Google AdWords campaign. The “Match”-settings determine for which search phrases an ad will be displayed. Embedded Match means the combination of negative match with exact match and/or phrase match.
Enhanced Bidding – A feature specific to Google AdWords. When you select to utilize enhanced bidding, you’re giving AdWords the power to adjust your bidding in order to increase conversions.
Entrepreneur – Someone who starts a business in a new or not yet fully explored area and is willing to take a considerable personal risk to push his endeavor through to a success, i.e. make his business profitable.
Exact Match – Exact Match is a little known advanced match option in the setup of a Google AdWords campaign. The “Match”-settings determine for which search phrases an ad will be displayed. Exact Match means your ad will be displayed only when exactly the phrase is typed into the search box.
Exclusivity – The contract term in which one party grants another party sole rights with regard to a particular business function.
Exit Pop-up – A Pop-up which appears when a visitor is trying to leave a website without having done what the site was intended to make him do, that is, order a product, subscribe to a mailing list etc.
External Link – A link to a page of another website (i.e. another domain) whereas an internal link would direct to a page within the same website.
Eyetracking – A process that allows testing of websites for usability or any other purpose. Eyetracking is performed by a small number of companies utilizing high speed cameras to monitor and record where the eyes of test subjects actually move on screen.
E-zine – An electronic magazine, whether delivered via a Web site or an email newsletter.
E-zine Advertising – Means placing an ad in the paid advertising sections of online newsletters or e-zine publications.
E-zine Directory – Directory of electronic magazines, typically of the email variety.
Facebook Retargeting – While this term can also refer to other forms of retargeting, it is most often used to mean serving ads to prior site visitors while those visitors are on Facebook.
Fantastico – A script installer that is run on many web hosting accounts and usually accessible from cPanel. It enables you to easily install blogging, content, carts and other popular scripts on your website, by only clicking a button.
Favicon – A small icon (typically a logo) that is used by some browsers to identify a bookmarked Web site.
Favorite – A link stored in a Web browser for future reference.
Feed – Coming in an XML language that uses either RSS or Atom formatting are an extremely popular way for organizations to get their messages through the clutter and into the hands of interested parties.
File Transfer Protocol (FTP) – A way of transferring files from your computer to your website or vice versa.
First-mover Advantage – A sometimes insurmountable advantage gained by the first significant company to move into a new market.
Flash – A popular way to add content to websites as the pictures, graphics and words are often moving and colorful, making them interactive and also visually interesting for visitors.
Forum – An online meeting place where people with common interests or backgrounds come together to find information and discuss topics.
Forwarding– Resending an email from your email inbox to another email address.
Frames – A structure that allows for the dividing of a Web page into two or more independent parts.
Free – Without monetary cost.
Free for All (FFA) – Free-for-all links list, where there are no qualifications for adding a link.
Freebie – Something given away for free in an attempt to establish a positive relation to a potential customer or as an incentive to subscribe to a mailing list.
Freemium – A technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.
Frequency Cap – Restriction on the amount of times a specific visitor is shown a particular advertisement.
Get-Rich-Quick Schemes – “Earn Easy Money” offers which promise unusually or even unbelievably high returns for very little investment of money and/or effort.
Give Away Rights – These rights enable you to give the product away for free.
Golden Triangle– Eye–tracking studies show an “F” shaped pattern that most people tend to look at most often when looking at Search Engine Results Pages. These patterns vary slightly among the different Search Engines, but show the importance of placement among Natural Listings and Pay-per-Click ads.
Google – Google is the most popular search engine on the planet which handles close to 1 billion search queries per day and dominates about 70% of the search engine market.
Google Bomb – This term gives reference to a weakness in the Google algorithm which made it possible for pranksters or slanderers to associate certain websites with libelous phrases by making the website appear when a user enters this search phrase.
Google Checkout – An online payment system powered by Google.
Google Instant – A feature of Google’s search engine that shows search results as the keyword query is being typed.
Google Partner – Google AdWords offers the most extensive certification process of any of the paid search marketing providers. The Google Partner program replaces the earlier Qualified Google Advertising Company / Individual program.
Google Slap – A term coined by shocked AdWords advertisers mid-2006 to describe a change in Google AdWords policy introducing a quality score for the landing pages of AdWords ads.
Graphical Search Inventory – Banners and other types of advertising units which can be synchronized to search keywords. Includes pop-ups browser toolbars and rich media.
Guarantee – Means that the seller promises the buyer that he will refund the whole price within a specified time period when the buyer should not be completely satisfied with the product. That means there doesn’t necessarily have to be a flaw in the product. The buyer only has to express his dissatisfaction for the Guarantee to become valid.
Guerilla Marketing – A form of online marketing using unconventional methods and is sometimes viewed as unethical because of certain techniques used. It aims to get maximum results from minimal resources.
Guest Bogging – Writing a blog post to be published on another blog as a temporary featured author.
Guru – A person that is an expert in a certain area or has had remarkable success in that area, and uses their knowledge to guide others.
Header (or Heading) Tags () – HTML heading and subheading tags are critical components of search engine marketing, as often times both are graphical, thereby unreadable to search engine spiders. Optimally, page titles should also be included to clearly define the page’s purpose and theme.
Heatmap – A graphical representation of data where varying degrees of a single metric are shown using colors.
Hits – The number of file requests for your website where even images and index pages also count as single hits.
Hoax – An effort which tricks an audience into believing that something false is true. It is an attempt to deceive people. In Internet marketing the most common kind of Hoaxes are the virus Hoax and electronic chain letters. The main purpose of a Hoax is to spread to as many as people possible.
Home Page – The main page of a Web site.
Hosting – An online place that holds all the files for your websites as well as provides you with bandwidth, the amount of space that you can use, and database accounts.
House Ad – Self-promotional ad a company runs on their own site/network to use unsold inventory.
HTML– HyperText Markup Language, the programming language used in websites. Developers use other languages that can be read and understood by HTML to expand what they can do on the Web.
HTML Banner – A banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.
HTML Email – Email that is formatted using Hypertext Markup Language, as opposed to plain text email.
Hybrid Model – A combination of two or more online marketing payment models.
Hype – Means giving something more importance than it deserves. A hyped up advertisement of a product promotes it in an overly sensational way which is not justified by its quality.
Hyperlink – Often blue and underlined, hyperlinks, commonly called “links” for short, allow you to navigate to other pages on the Web with a simple click of your mouse.
Impression – It is the number of times someone views a page displaying your ad.
Inbound Link – A link that directs people to your website.
Inbound Marketing – A marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.
Incentive – A reward or bonus added to an offer to increase the motivation of a user to act in the desired direction such as subscribing to a list or purchasing a product.
Incentivized Traffic – Visitors who have received some form of compensation for visiting a site.
Income Stream – An Income Stream means that there is income flowing in from a specific income generating activity.
Index – The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the Web pages they have found from crawling the Web. With human-powered directories, the index contains the summaries of all the websites that have been categorized.
Indexing – The automatic collection, compilation and organization of ‘meaningful’ words (keywords) that can be used by a search system to retrieve pages.
Info Product – An Info (short for information) Product is a communication of information via various types of media such as books, newspapers, radio, television and – specifically suited for the Internet – digital media such as e-books, online audio and video, website content and many more.
Interactive Agency – An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Internet Marketing (IM) – Marketing products or services online to make money.
Internal Linking – Placing hyperlinks on a page to other pages within the same site. This helps users find more information, improve site interaction, and enhances your SEO efforts.
Interstitial – An ad that loads between two content pages. The ad often appears near a hyperlink allowing someone to quit viewing your ad and go directly to the page he or she originally tried to access.
Invisible Web – The portion of the Web not indexed by search engines.
Joint Venture (JV) – An agreement between two or more businesses/corporate bodies to mutually undertake a business project to the benefit of both parties.
JV Broker – A person with good contacts to businesses and marketers and a good insight into their assets, resources, strengths and weaknesses and the market in general.
Keyword Density – Keywords as a percentage of indexable text words.
Keyword Marketing – A form of marketing involving putting your message in front of people who are searching using particular keywords and keyphrases.
Keyword Research – The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
Keyword Stuffing – The excessive, unnatural use of keywords on a web page for search engine optimization purposes.
Keyword Tags – META tag used to help define the primary keywords of a Web page.
Latent Semantic Indexing (LSI): – A part of Google’s algorithm for indexing and ranking web pages. The basic concept is that to evaluate the relevancy of a website for a specific user search phrase Google doesn’t only focus on this one keyword anymore, i.e. whether it appears in the headline , meta tags, anchor texts and with a certain frequency in the text, but also if semantically related words are part of the text.
Lead – A person who has expressed his interest in a certain product or service, e.g. by filling out a form, opting-in for more information or subscribing to a newsletter.
Lead Capture Page – Also called a squeeze page, it is a web page with the purpose of acquiring the name and email address of the visitor.
Lead Generation – All those actions a marketer or business undertakes to acquire the name, email address and in some cases even more personal data of persons who have expressed an interest in the marketer’s product.
Like-Gate – A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.
Link – Often blue and underlined, hyperlinks, commonly called “links” for short, allow you to navigate to other pages on the Web with a simple click of your mouse.
Link Building – The process of obtaining hyperlinks (links) from websites back to yours.
Link Checker – Tool used to check for broken hyperlinks.
Link Cloaking – Means disguising a link so that it doesn’t display the actual URL to which the visitor is sent when he clicks on the link. It is most often applied with affiliate links which have several severe disadvantages that can cost affiliate money.
Link Exchange – It means swapping your link with others. They then display your link on their sites, and you post their link on your website.
Link Farm – A derogative term for a website which includes a link directory with a huge number of links but many of them to other sites with totally unrelated content.
Link Popularity – How many websites link to yours, how popular those linking sites are, and how much their content relates to yours.
Link Text – The text contained in (and sometimes near) a hyperlink.
Linkbait – A piece of content created with the primary purpose of attracting inbound links.
LinkedIn – A business-related social networking site.
Linking – The action of getting traffic to one’s website by placing a link on another website directing back to it.
Linkrot – When Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.
List – In email marketing, it refers to a database of people who are interested in your market or niche and have signed up with you. The information is usually stored in your autoresponder service.
List Building – The process of adding subscribers/customers to your database.
Local Search – Local search allows users to find businesses and websites within a specific (local) geographic range. This includes local search features on search engines and online yellow page sites.
Local Business Listings – Each of the major search engines offer local business listings that appear next to maps at the top of the page on many locally targeted searches.
Log File – File that records the activity on a Web server.
Long Domain Name – Domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as .com).
Long Tail Keywords – Rather than targeting the most common keywords in your industry, you can focus on more niche terms that are usually longer phrases but are also easier and quicker to rank for in the search engines.
Mailing List – A group of all the people who have willingly given to you their email address, and you can at any time send emails to this group of people telling them about products and services you are promoting.
Managed WordPress Hosting – Web hosting optimized specifically for WordPress, where the hosting company assumes many of the routine maintenance tasks.
Manual Submission – Adding a URL to the search engines individually by hand.
Marketing – Marketing comprises all the actions involved in producing a product, exchanging it and getting it delivered. It includes conceiving the product and the market research to establish demand or potential demand, the actual production and packaging, the promotion to create a sufficient want, the selling and the shipping.
Marketing Automation – The use of software to automate repetitive tasks related to marketing activities and connect different parts of the marketing funnel.
Marketing Plan – The part of the business plan outlining the marketing strategy for a product or service.
Master Resell Rights (MRR) – Purchasing the Master Resell Rights to a software or e-book gives the buyer the right to resell the product as well as the right to sell the resell rights. Very often part of a Master Resell Rights license is that the product must be sold and must not be given away for free.
Media Kit – A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
Merchant – The seller of a product or service, and you are trying to get people to buy from the seller so you can make money.
Meta Search Engine – A search engine that displays results from multiple search engines.
Meta Tag – A part of your HTML code contains information describing your web page and this part of the code is often displayed in search engine results.
META Tag Generator – A tool that will output META tags based on input page information.
Microblogging – Microblogging refers to platforms allowing you to post information in snippets of 140 characters at a time via phone or Web.
Minisite – They are something like landing pages but contain more information about the product, service, niche, or merchant at the site.
Mobile Marketing– As cell phone technology advances, advertisers cannot reach their target audience virtually anywhere. While mobile marketing is really just an extension of online marketing, it provides businesses many new opportunities and challenges. How does your website look on your Blackberry or Treo?
Moderator – At a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.
Mousetrapping – The use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the “Back” button or generated repeated pop-up windows.
Multi-Level Marketing (Network Marketing) – An approach to a wide distribution of the products. The company offers the right to sell its products to independent distributors who are not company employees. These distributors purchase the products from the company with a discount and resell them to customers for the full price.
Multivariate Testing – A method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
MYSQL – An online database that is included with your web hosting package. It gives you the ability to maintain a database through your web hosting storing information such as customer logins, the way they like their web pages to be displayed, etc.
Naver – Naver is Korea’s largest search engine and Web property. They offer paid search programs, although their pay per click program for non-Korean marketers has primarily been offered through Yahoo! / Overture – Korea.
Navigation – That which facilitates movement from one Web page to another Web page.
Negative Match – Negative Match is a little known advanced match option in the setup of a Google AdWords campaign. The “Match”-settings determine for which search phrases an ad will be displayed. Negative Match means if you want to exclude certain criteria in your searches, you can add keywords with a “-“before the keyword.
Netiquette – Short for network etiquette, the code of conduct regarding acceptable online behavior.
Network Effect – The phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.
Network Marketing (Multi-Level Marketing) – An approach to a wide distribution of the products. The company offers the right to sell its products to independent distributors who are not company employees. These distributors purchase the products from the company with a discount and resell them to customers for the full price.
Newbies – This refers to people who are new or inexperienced at something.
Newsgroup – An online discussion group, posted from many users at different locations. It is something similar to a forum. The only difference is of technical nature as Newsgroups are part of the Usenet, not the World Wide Web. That means that newsgroups cannot be accessed with an Internet browser. Only with a special newsreader, a newsgroup can be read and posted to.
Newsletter – An informative letter which is mailed to a mailing list of subscribers. It is basically a periodical publication which contains news or announcements on a specific subject. It can be in the form of print or sent out via email.
Niche – A specialized subset of a market comprising of a group of people with interests in a specific area that you want to target and promote to.
Niche Marketing – A niche market consists of a select group of potential customers sharing a common interest or demand.
Niche Research – The process of researching profitable riches to market to.
Off-Page SEO (Search Engine Optimization) – The factors influencing search engine rankings from outside a website. These are inbound link s, i.e. from other sites directing to the site to be optimised.
On-Page SEO (Search Engine Optimization) – The factors on and within the website andis mostly about intelligent use of keywords in the content and in the tags to tell the search engine spiders what the site is all about.
Opt-in – This type of registration requires a person submitting information to specifically request he or she be contacted or added to a list.
Opt-in Email – Email that is explicitly requested by the recipient.
Opt-out – 1) Type of program that assumes inclusion unless stated otherwise. 2) To remove oneself from an opt-out program.
Organic Listings – Also referred to as “natural listings”, the non-advertised listings in Search Engines.
Organic Search – The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.
Organic Search Results – The listings which are the result of the search engine’s application of its search algorithm to its database of all indexed websites for the exact search performed by the user.
Outbound Links – A link to a site outside of your site.
Outsourcing – The delegation of activities to outside sources, i.e. not doing work oneself but having it done by someone else for a pre-arranged fee.
Page Loads – It is the number of times your page has been accessed and is a popular way of counting the number of people that visited your site, but it is not as good a way as counting the number of unique visitors.
Page View – Request to load a single HTML page.
Pagejacking – Theft of a page from the original site and publication of a copy (or near-copy) at another site.
PR – For Internet marketing purposes, PR is the abbreviation for (Google) PageRankTM
PageRank™ – This is a number assigned to your page by Google search engine and it is a measure of its importance on the Internet.
Paid Inclusion – Advertising program where pages are guaranteed to be included in a search engine’s index in exchange for payment, though no guarantee of ranking well is typically given.
Paid Listings – Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs.
Paidmailer – An internet advertising membership service which sends its members marketing emails from its advertisers. This mail contain link s to the advertiser’s website. A member can earn money by clicking on the link and staying on the target website for a specified time (often between 20 sec and 1 minute).
Paid Placement; Paid Search –Also referred to Pay Per Click, and sometimes Search Engine Marketing, paid search marketing allows advertisers to pay to be listed within the Search Engine Results Pages for specific keywords or phrases.
Paralyzation – It is something which is experienced by most newbies and is something like information overload. It means that you have read so much information that you do not know where to start and what to do next.
Pass-along Rate – The percentage of people who pass on a message or file.
Passive Income – Means you start a money-making activity and by that open an income stream. Once set-up this provides you a with a steady, sometimes even steadily increasing income over the months and years to come without you having to continuously work for this activity like in a normal day job where you earn your money only when you come to work every day and perform your job duties.
Pay-for-Performance – Term popularized by search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that ‘perform’ in terms of delivering traffic, as opposed to CPM-based ads, which cost money, even if they don’t generate a click.
Pay per Click (PPC) – Online advertising payment model in which payment is based solely on qualifying click-throughs.
PPC Advertising – Means “Pay per Click”, a popular method of online advertisement and generating traffic to a website. The basic concept is that the advertiser has his ad displayed on websites or search engines and pays the website owner or search engine (the publishers of the ad) only when a visitor clicks on his ad. The ads are linked to the advertiser’s website and a click directs the visitor there.
Pay per Click Search Engine (PPCSE) – Search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.
Pay per Lead (PPL) – Online advertising payment model in which payment is based solely on qualifying leads.
Pay per Sale (PPS) – Online advertising payment model in which payment is based solely on qualifying sales.
Payment Processor (Payment Gateway) – An Internet service which acts as a link between the online seller and the online buyer making the online transfer of money possible. Payment Gateways are financial institutions distinct from banks which process credit card transactions, handle the authorization, clear refund requests and take care that funds are rightfully exchanged between the seller and the consumer.
Payment Threshold – The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
PayPal – An online payment service that lets its users make purchases and receive payments via a user-defined email address.
PDF – PDF stands for “Portable Document Format” and represents a file type developed by Adobe for representing documents independent from the system (i.e. hardware, operating system and software) on which the documents are created or viewed.
Permalink – A URL pointing to a specific blog post in a blog or a specific thread in a forum.
Permission Marketing –Marketing centered around getting customer’s consent to receive information from a company.
PHP – It is a scripting language that is mainly used to create dynamic web pages, allowing you to add different interactive elements in your website. It is mostly used on Linux servers or hosting servers.
Phrase Match – Phrase Match is a little known advanced match option in the setup of a Google AdWords campaign. The “Match”-settings determine for which search phrases an ad will be displayed. Phrase Match means your phrase has to be typed in exactly as given but additional terms can be added.
Pixel Advertising (Pixel Site) – This is a web page which is divided up into an array of pixels. These pixels are then sold as advertising space. The pixels purchased can be filled with tiny graphics (or not so tiny if more pixels have been purchased) which are linked to the advertiser’s website.
Placement Targeting – Placement Targeting, earlier called Site Targeting, is a special feature in the setup of Google AdWords campaign.
Podcast – A series of audio or video files that are syndicated over the Internet and stored on client computing devices for later playback.
Poll – A Poll means taking a survey amongst a group of people to a specific subject, tallying up their answers and extrapolating from these results the opinion of the whole group.
Pop-Under Ad – An ad that displays in a new browser window behind the current browser window.
Pop-Up Ad – An ad that displays in a new browser window.
Portal – A site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
Premium WordPress Theme – A theme coded for the WordPress content management system that costs money.
Prelaunch – A marketing technique to let as many people as possible know that a new product will be introduced at a specific date in the near future and – supported by many affiliates – promoting this product heavily already before it is officially on sale.
Preselling – A technique which is mainly applied in the field of affiliate marketing. An affiliate is someone who promotes products of others, directs visitors via his unique affiliate link to the sales page and if they purchase, receives a commission for the sale. In this framework
Press Optimization – The optimizing of press releases for search engines. This process has many similarities to Search Engine Optimization, although it focuses much more on Keyword use in content creation in regards to how press releases are often picked up by Blogs and other forms of new media.
Press Release – A document written by a marketer and submitted to the (online) media in the hope it will be published. The content of the Press Release would mostly consist of news about his website or a new product
Pricing – A key point in the successful marketing of a product is the Pricing, i.e. finding the correct price for it. “Correct” in this context means that selling the product results in maximum profit.
PLR (Private Label Rights) – PLR is short for Private Label Rights. The creator of a written document, of a graphic, an image, a software etc. has dispensed with any copyright and granted the right to change or modify his work, brand it with another name and sell it under this name as if this would be the author.
Private Message (PM) – These are little messages that you can receive or send to other people in forums or using other applications. It is something like an email between you and the other person without both of you having to actually exchange email addresses.
Product – The end result of an activity of some kind or another which can be exchanged against something of value, mostly money. It is something that others consider as valuable and for which they are willing to give something of comparable value in exchange.
Product Launch – A marketing strategy consisting of a carefully planned and scheduled sequence of events with the goal to make a big happening out of the release and, of course, make as much sales as possible in a short time span.
Public Domain – This term has nothing to do with domains as in website addresses. Public Domain means that a piece of copy or software doesn’t fall under the protection of the copyright law and therefore can be used by everyone.
Publishers – These are people who allow advertisers to place advertisements and links on their web pages, and in return for it, they get paid by the advertisers.
Query – Query is another term for “keyword” or “search term.” Within Google AdWords, search query reports show the actual terms that searchers used to click on your ads, as opposed to the advertised keyword that is in your account. These two sets of words may or may not be the same.
Quality Index – Yahoo! Japan’s version of the more widely known AdWords Quality Score. Along with bids, it affects an advertiser’s ad rank (position) and actual cost per click. It functions similarly to Google’s Quality Score.
Quality Score (QS) – A numerical score AdWords assigns to various account components (e.g. campaigns, ads), but only shows to account holders for keywords.
Rate Card – Document detailing prices for various ad placement options.
Raw Clicks – The total amount of clicks an ad receives independent from where the click comes from. If an ad is clicked 10 times from the same IP address within 1 day it counts as 10 Raw Clicks.
Real Simple Syndication (RSS) – An increasingly popular new technology that allows information to be easily shared on websites or given directly to users per their request.
Reciprocal Link – A link exchange between two sites. Both sites will display a link to the other site somewhere on their pages.
Rectangle Ad – Any one of the large, rectangular banner sizes suggested by the IAB.
Redirect – It means automatically transferring visitors from one site to another site.
Refund – Refund means a buyer wants to have his money back after the product was delivered to him.
Remarketing – Remarketing is Google AdWords’ term for retargeting.
Rep Firm – Ad sales partner specializing primarily in single-site sales.
Resell Rights – If you buy an e-book or software with Resell Rights you have the right to sell as many copies of it as you want for the price you want and keep 100% of the money. This Resell Right does not touch the copyright which means you may not change the content or the source code in any way. You have to sell the product as is.
Resource (Bio) Box – A small area of text that you get when submitting article which is used to place details about you, your website or product.
Results Page – Also referred to as a Search Engine Results Page.
Retargeting – Think of retargeting like cyberstalking. Someone performs an action (often a visit to your site) and has a cookie placed on her or his browser. Then as they go visiting other sites around the Web, your ad appears in front of them, as a banner or other type of display ad, on whatever sites they visit – so long as that site accepts ads from the ad network you use for retargeting. Retargeting can be done through various ad networks and platforms.
Return Days – The number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.
Return on Investment (ROI) – The ratio of profits (or losses) to the amount invested.
Rich Media – Web advertisements or pages that are more animated and/or interactive than static Banners or pages.
Robot or Bot – Component of a search engine that gathers listings by automatically “crawling” the Web. A search engine’s crawler (also known as a Spider or robot) follows links to Web Pages. It makes copies of those pages and stores them in a search engine’s index.
Robots.txt – A file used to keep Web pages from being indexed or to tell which pages you want a search engine to index.
Run of Network (RON) – Ad buying option in which ad placements may appear on any pages on sites within an ad network.
Run of Site (ROS) – Ad buying option in which ad placements may appear on any pages of the target site.
Sales Copy / Letter / Page – It is the information written on your sales page aimed at getting visitors attention and eventually for them to purchase your product or service.
Scraping – The process of copying content from one Web property and using it on another. In other words, stealing. Scraping technologies have evolved because of the needs for content and to stay ahead of legitimate content creators trying to protect what they’ve written.
Scripts – Small portions of code that allow web browsers to perform interactive and dynamic tasks such as allowing you to move widgets, enabling you to add items to shopping cart, countdown product quantity, and many more.
Search Engines – a program that indexes documents, and then attempts to match documents relevant to the users search requests.
Search Engine Marketing (SEM) – All forms of marketing involving search engines – chiefly Search Engine Optimization and Paid Search Marketing. Sometimes this term will also be used to refer to Paid Search exclusively.
Search Engine Optimization (SEO) – The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
Search Engine Reputation Management (SERM) – Think of Search Engine Reputation Management as online spin control. SERM allows a person or organization better positioning through strategy involving Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging, and Social Media.
Search Engine Results Page (SERP) –It is the page that is returned when you search for a keyword in search engines. The page displays all the results returned from your keyword.
Search Engine Spam – Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Search Engine Submission – The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
Search Retargeting – The use of a site visitor’s search history as a basis for the ads that the visitor will see.
Search Retargeting – A specific type of retargeting that allows an advertiser to show ads to searchers of given keywords who have never visited the advertiser’s site.
Search Spy – A perpetually refreshing page that provides a real-time view of actual Web searches.
Search Terms – A search term is a word or group of words that a person types into a Search Engine to find what they are looking for.
Secure Order Form – An encrypted page on a website which makes easy online payment possible for the customer while simultaneously guaranteeing security from hacker-, spyware- or virus attacks intended to spy out credit card and password data.
Self-serve Advertising – Advertising that can be purchased without the assistance of a sales representative.
Server – A computer or computer program that manages access to shared resources in a network of computers.
Shared Hosting – It means that all the websites are located on one server and each has a different part in the server so that they are separated.
Shopping Cart – Software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
Signature (SIG) File – A short block of text at the end of a message identifying the sender and providing additional information about them.
Site Builder – It is software that you can use to easily create your website instead of coding it with HTML from scratch. You can use the software to help link all your web pages, add images and text to your content, and many more.
Sitemap – A special page within a website which lists each individual page and document within the entire site (if not too extensive) including the internal linking structure. This is not the same as a site summary.
Site Retargeting – The most common form of retargeting: displaying your ads to a visitor based on a visit to your site, or individual page of your site. These cookie-based can appear on any publisher throughout the ad network being used.
Site Search – Search functionality specific to one site.
Skyscraper Ad – An online ad significantly taller than the 120×240 vertical banner.
Smart Pricing – This term describes a Google policy change from 2006 which concerns AdWords advertisers and AdSense publishers. With Smart Pricing Google made a concession to the advertisers due to the fact that it became increasingly obvious that traffic from SERP ads proved to be of higher quality for advertisers, i.e. was converting better. The change therefore was the possibility to setup AdWords campaigns with different bid prices for keywords when the ad appears on a SERP or on an external website.
Social Bookmarking – A web membership service in which people not only can save their own bookmarks on a website for their own reference (as a kind of a backup) but also can share those of their bookmarks with others which they consider especially interesting and helpful.
Social Commerce – Selling goods directly online through through social media channels. Just like “electronic commerce” was shortened to “ecommerce”, social commerce is sometimes shortened to “s-commerce” or “f-commerce,” the latter short for “Facebook commerce.”
Social Media – A type of online media where information is uploaded primarily through user submission. Web surfers are no longer simply consumers of content, but active content publishers. Many different forms of social media exist including more established formats like Forum and Blogs, and newer formats like Wikis, podcasts, Social Networking, image and video sharing, and virtual reality.
Social Networking –The process of creating, building, and nurturing virtual communities and relationships between people online.
Spam – Can refer to unwanted data sent via email or put on a website to game a search engine.
Spamming – This means sending unsolicited emails to a large number of people. Another form of spamming is when you post a large number of unrelated messages at forums just for getting traffic to your website.
Spider – A noun and a verb, Search Engines have spiders crawl through all the linked pages of a website to gather information to include the site in their Natural Listings and also use to determine their ranking on various Search Terms.
Splash Page – A branding page before the home page of a Web site.
Sponsorship – Advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
Spyware – Malicious programs or scripts which are infiltrated into a computer system unknown to its user and without his consent.
Squeeze Page – This part of a website, or often only a single page website, with the only purpose of collecting the email address of a visitor and making him subscribe to a mailing list.
Squeeze Video – Means simply to include a video on a squeeze page in which the benefit of a subscription are explained either in a full motion video of a filmed person talking or a screen capture video showing something in the virtual world.
Stickiness – The amount of time spent at a site over a given time period.
Subdomain – These are websites that are part of your main website.
Submission – The act of submitting a URL for inclusion into a search engine’s index. Unless done through paid inclusion, submission generally does not guarantee listing. In addition, submission does not help with rank improvement on crawler-based search engines unless search engine optimization efforts have been undertaken. Submission can be done manually (i.e., you can fill out an online form and submit) or automated, where a software program or online service may process the forms behind the scenes.
Subscriber – A person who voluntarily gave his permission to be included on an Internet marketer’s mailing list by entering his contact information in a form. This procedure is called opt-in. Thereby the person agrees to receive mailings from this marketer without complaining of spam.
Super Affiliate – An affiliate capable of generating a significant percentage of an affiliate program’s activity.
Surround Session – Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.
Tags – Words or phrases used to describe and categorize individual blog posts, videos, and pictures. Correctly using tags organizes content for users and can help with visibility through SEO and social media optimization.
Taguchi Testing – Based on the works of Japanese statistician Genichi Taguchi, provides methods to test several changed features in one test and exactly tracing back any variation in results to the specific changes.
Targeted Traffic – Consists of preselected visitors arriving at a website who have already expressed an interest in the site’s subject.
Targeting – Shaping internet marketing campaigns to attract certain specific groups of prospective clients.
Teleseminar – A Teleseminar, otherwise known as a teleconference, is a seminar which is conducted over a telephone conference call, where more than two people join in a telephone call at the same time.
Template – A predesigned document in a format that can be used for a specified purpose. It has blanks in it which are supposed to be filled out with data fitting for an individual situation.
Testimonial – A statement given voluntarily by an individual to affirm the value of a product, service or event.
Testing – The process of letting the two versions of a sales letter or an ad where only one detail was changed run against each other for 30 to 100 visitors and finding out which of the two version performs better, i.e. makes more or less sales, has higher or lower click through rates, provides more opt-ins or less etc.
Text Ad – An online advertisement using text-based hyperlinks.
Text Link Exchange – Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Title Tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
Toolbar – A set of icons arranged in a horizontal or vertical bar. Clicking on one of the icons starts a useful tool or a special function of a software or program.
Top 10 – The top ten search engine results for a particular search term.
TLD – TLD stands for Top Level Domain. The TLD is determined by whatever comes at the end of a domain name at its root – meaning without any page names.
Topic Modeling – An SEO strategy used when creating or optimizing content based on the primary keyword selected for a page. Identify keywords related to the same subject of the primary keyword to utilize as secondary keywords. Then include / optimize content around the new keywords for a more robust page around the same topic.
Tracking – To find out vital data about the visitors on a website or sales page. It is mostly done by placing a Tracking script on the web server of the site which is then able to collect all relevant visitor information and organize them in a statistic sheet.
Tracking Code – Information typically included in the URL that allows an advertiser to track the effectiveness of various aspects of an advertisement.
Traffic – Usually denotes the number of people/users who visit this website. The amount of data sent back and forth between website and visitor also count under the term traffic but for most marketers are of minor importance.
Traffic Exchange – The exchange of web traffic on the basis of “if you visit my site I visit yours”.
Trick Banner – A banner ad that attempts to trick people into clicking, often by imitating an operating system message.
Trigger Words – 1) The words/phrases which trigger an impulse in a user to click on a link stay on a website and read the content or – best case – decide to act as intended and purchase the product, subscribe for a newsletter etc. 2) These words which when contained in an email trigger a spam filter to go active and either delete the email or place it in a spam folder.
True Competition – The actual competition your website faces. To find out your true competition, search with quotes around your target keywords and the results returned are those websites that target exactly the same keywords as you do.
Turnkey Business – In Internet marketing “Turnkey Business” offers often consist of a fully developed website including the products to sell and a fully automated payment system. The new business owner “only” has to care for the traffic to the site.
Turnkey Sites – These are websites that have everything set up for you. All the text, images, tables, headers, and links are already set up at the website and ready for you to use. You just need to get traffic and also may have to add your own tracking code to the links.
Tutorial – A book, audio- or video-file which provides “how-to” instructions on the use of a computer system or software or standard procedure to accomplish desired results in a certain area. It is the computer-based, interactive method of learning.
Twitter – Twitter.com is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as “tweets”, and images.
Twitter Retargeting – Serving ads to people who have visited your site (or performed some other action) as promoted tweets or promoted accounts while they are on twitter. These ads go across devices, so you can reach visitors on mobile as well as desktop. Twitter is currently offering this type of advertising in beta only through a few select ad network partners.
Two Tier Affiliate Program – Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
URL – ‘Uniform Resource Locator.’ These are the letters and symbols that make up the address of specific Web pages.
Unique Clicks – Denotes the amount of individual users who clicked a link, regardless of how many times they clicked the particular link within a certain period of time.
USP – ‘Unique Selling Proposition,’ something which makes your product /service stand out compared to your competitors’ product and lets it appear superior.
Unique Value Proposition (UVP) – In essence, what it is that sets your product, service, or company apart from others and why potential clients should care enough to choose you.
Unique Visitors – Individuals who have visited a Web site (or network) at least once in a fixed time frame.
Universal Search – The placement of multiple types of results within a general search so that a user receives images, videos, local search results, news articles, and more next to general Web pages.
Upsell – When you sell another, higher-priced product/service to a client who has already bought from you.
Usability – The ease with which a visitor is able to navigate a website and find the information he or she is seeking.
Video – Video is a visual presentation, typically a moving picture which is accompanied by sound. Web Videos are either filmed videos taken with a camera or are screen-capture video where the action on a computer screen is recorded.
Video Marketing – Means to include Video into one’s marketing efforts to promote an offer. This can be done via a full motion Video or a screen-capture Video.
Video Streaming – A method of providing either live or pre-recorded video data on a website. The video can be played as and when it is downloaded from the net. It is not necessary to download the video file in full and save it on the hard drive before one is able to watch it. This saves a lot of time for the user.
Viral eBook – A Viral eBook is one containing one or more links to a marketer’s website. To ensure a widespread distribution of his links he gives the e-book away to certain individuals including the right to either give it away themselves for free or selling it (resell rights); they then pass it along to other individuals. It thus goes on and on… Part of this strategy can be to allow everyone to rebrand some or all of the links with his own affiliate links as an incentive for a wide distribution.
Viral Marketing – A marketing method that depends on people to share information promoting a product or service to all of their friends quickly.
Virtual Real Estate (VRE) – Virtual Real Estate typically denotes a number of content based websites being owned and run by a single person or company to make a profit.
Vlog – A blog that publishes video content.
Volunteer Directory – A Web directory staffed primarily by unpaid volunteer editors.
Web 2.0 – A trendy buzzword for the internet marketing services industry, but also a legitimate idea and movement: the internet as a platform.
Web Browser – The program you use to access the internet.
Web Design – The selection and coordination of available components to create the layout and structure of a Web page.
Web Directory – Organized, categorized listings of Web sites.
Web Hosting – The business of providing the storage, connectivity, and services necessary to serve files for a website.
Webinar – “Web Seminar”. These virtual seminars allow people from anywhere in the world to attend via an internet connection.
Web Metrics – Also known as Analytics, it refers to collection of data about a website and its users. Analytics programs typically give performance data on clicks, time, pages viewed, website paths, and a variety of other information.
Web Ring – A means for navigating a group of related sites primarily by going forward and backward.
Webshop – An online shop or store. It is an ecommerce application used for business-to-consumer [B2C] or business-to-business [B2B] processes.
Website – The entire collection of web pages that is available under a single domain name is called a website.
Website Marketing – Website Marketing means marketing with or through a website. It comprises all the actions undertaken to get as much traffic to one’s website as possible and convert this traffic into buyers, members, subscribers or whatever the purpose of the site is.
Website Traffic – The amount of visitors and visits a Web site receives.
Weibo – Weibo refers to microblogging in the Chinese market. Unlike the rest of the world where twitter is the only major player at this point, China has two major competing weibo services: Sina Weibo (#1) and Tencent Weibo (#2). A key advantage of these weibo platforms over twitter is the amount of information individual Mandarin characters can convey. Therefore, a single weibo post (tweet) of 140 characters can convey as much information as two paragraphs in English and other languages.
White Hat SEO – Used to describe certain Search Engine Optimization (SEO) methods, being “white hat” means using only SEO techniques that are completely above board and accepted by the Search Engines.
White Hat Website – ‘White Hat’ refers to the SEO (search engine optimization) strategies employed to achieve a high ranking in the search engines for a website. White Hat means that “good“ SEO measures were applied in compliance with the general purpose and guidelines of the search engines to deliver the most relevant search results to their users.
Whitelist – When an Internet marketer makes contact with a new subscriber or a new customer for the first time, he often asks him to Whitelist his (the marketer’s) email address and/or domain. That means the subscriber or customer has to take certain actions to make sure emails from the marketer actually arrive in his inbox and are not blocked, deleted or redirected into a spam folder by the provider or the email program filter settings.
Whois – A website that enables you to find out who the owner of a domain is, where it is hosted, and contact information of the owner.
Wholesale – The selling of goods in large scale to retailers who then resell – mostly in much smaller amounts – to the end consumer. It follows logically that in order for the retailer to make a profit, the wholesale price must be lower than the retail price.
Wiki – A user-written, -controlled, and –edited site. Anyone with web access can change information appearing on Wikis, which can be about broad or specific topics.
Word-of-Mouth Marketing – A marketing method that relies on casual social interactions to promote a product.
WordPress – A popular content management system that is available as a hosted service (wordpress.com) and self-hosted platform (wordpress.org).
XML – Extensible Markup Language. Content developers use this language with a variety of forms of content, including text, audio, and visual in order to allow users to define their own elements and pull the data at their pace.
Yahoo – Portal located at www.yahoo.com
Yahoo! Search Marketing – The equivalent to Google AdWords on the Yahoo! search engine. For basic information about this type of advertisement see under AdWords.
Yandex – Yandex is the fastest growing search engine in the world, serving primarily Russia and other countries formerly part of the Soviet Union.
Zworks – Metasearch engine located at www.zworks.com