Q & A On Creating Engaging Surveys and Quizzes For Your Audience
- June 1, 2016
- Posted by: Chris Daigle
- Category: Uncategorized
There is some cleverness involved with getting your audience to complete surveys. *Hint: It’s not about creating surveys at all, but quizzes instead. Changing up your survey method and language can go a long way towards better engaging your audience. Let’s dive into the Q&A…
Q: Once you develop the buyer persona, how often do you revisit your tribe with another survey or questionnaire?
Doctor Daigle: Well, you don’t want to burn them out.
Ryan Levesque is a great example. The lexicon, the language that he uses, the way he presents “surveys” to cold traffic or warm traffic is in the form of a quiz. People like taking quizzes. They are a good distraction. A survey? Not so much. So,
it’s all about how you position the language to folks.
Example: Let’s assume that we’re talking about the digital marketing space. If you’ve been known as a Facebook advertising person and all of a sudden you want to talk about systems and processes or automation, certainly there would be some crossover. But if that were the case, you might attract different people.
Systems and processes are for people who have an established business and have been running it long enough to have experienced a variety of business tasks. Now they’re at a point where they’re starting to look for solutions to the problem of, “How can I leverage technology or processes to be able to pull back from my business?” Facebook advertising would likely attract more people just getting their feet wet, whereas the topic of systems and processes would attract more business owners that are established.
Look for inspiration from larger businesses…
You need at least a surface-level understanding of your buyer to create an appropriate survey. It’s very easy to get very good at modeling what is being done by somebody else- a bigger company, targeting the same people to see what language they’re using in their articles and to introduce that into your surveys or as part of updating your buyer persona. (Grab the Buyer Persona Worksheet Here from our course Small List Big Profits)
Q: I’ve tried offering surveys to my list but I’ve had disappointing results. Not many open them and there are those who avoid completing it. How do I handle this?
Doctor Daigle: As suggested earlier, try a quiz rather than a survey. Be sure to put “quiz” in the title so it sounds more engaging. There’s instant gratification. We’ve seen the ads on Facebook, “What kind of wild animal are you? What kind of flower are you?” It’s a quiz. If you can position this solicitation, for ideal customer profile, from your list as a quiz, you will likely have better results. I’d encourage you to test that ASAP, and if you want to, share it with us.
Another suggestion is a change in language. Before you send that quiz, I would complete this buyer persona as completely as you can. Start with that buyer persona and go through this exercise, then create the quiz.
Q: Should you offer a bribe to get them to do the quiz?
Doctor Daigle: You may not need to. People like taking quizzes. You do have to catch them at the right time and you’re not going to get a 100 percent open rate but the people that open like taking quizzes. Usually the bribe is the end result. I think that you could come up with a way where at the end of the quiz there was a bribe. What kind of marketer are you? What kind of horse should I get? What should I name my baby? Whatever the case might be.
Q: What about having them choose between a few bribes to see what kind of main interests they prefer?
Doctor Daigle: Now you’re thinking. You’re making it fun for them. This is advanced stuff, but based on the bribe that they pick for completing the survey, you’re putting them into different segments so that you can now talk to this group about Bribe B. Your email can be 90 percent the same except you might mention Bribe B, Bribe C, Bribe D.